Indefatigabilis: Back to basics with Giordano

Giordano remains one of the few that still evoke the identity of having quality imported items among the many clothing brands that have been welcomed by the Philippine market. For 21 years, Giordano has been the go-to brand when it comes to quality basics.

Like many brands which formed an affinity to Filipinos, Giordano evokes a unique brand heritage that reflects its unwavering drive to provide quality clothing.

The birth of Giordano

Giordano was established in 1981 in Hong Kong and opened its first store in the Philippines on November 18, 1989 at SM North EDSA Annex.

During the 90s, Filipinos enjoyed the simple look of Giordano essentials as it provided a comfortable fit and a clean look that was easy to mix and match.

Since then, Giordano has expanded its apparel. Currently, its apparel is comprised of Giordano, Giordano Concepts, Giordano Ladies, and Giordano Junior.

Fitting in with Filipinos

Like most Filipinos, Giordano banks more on simplicity as its fashion statement. This vision is realized through its products comprised of polos, denims, crewnecks, khakis, chinos, linens, and other apparel.

Alongside its growth in market share comes an improvement in technology. Giordano currently uses Nutra Dry fabric for Tipping Polo designs which help keep the wearer dry amidst perspiration, perfect for the tropical weather in the Philippines.

Truly, the classic look of Giordano never goes out of style. Fashion isn’t always about standing out. One should always consider a comfortable fit and a simple look rather than risky mixes and matches, or following a foreign trend in the country.

Giordano currently has 1,800 shops over 40 territories all over the world. In the Philippines, it has 45 outlets nationwide.